Capstone Branding

For my senior year Capstone project, the assignment was to choose a company—real or fictional—and develop a complete brand design. I created my own brand, drawing inspiration from the French Pavilion at EPCOT and the Les Halles Boulangerie-Patisserie, which is where a lot of the images were taken. As part of the project, I designed a cohesive brand package that included a logo, a punch card, a menu, and a promotional pamphlet featuring both imagery and text.